Discussion time: to display or not to display social media icons OFFline; as in on your storefront, car, sandwich board or at point of sale?
More of a pet peeve than anything else, I cringe whenever I see a store owner use valuable advertising space within stores to lazily display social media icons. I am a big proponent of brands advocating their social media presence, but merely displaying icons will not only confuse your audience, but prove to be as effective as yelling at customers.
(although yelling “Buy Now!” repeatedly could scare them into purchasing).
Take the following example I saw earlier today (no offense to the store owner of this business).
Can you spot the issue in the case above? People walking past the store are asked to follow the company on Facebook, Twitter, and Instagram- that’s normal. However, how are they supposed to find the business in question? Merely displaying the icons without any sort of link or even a QR code means you are asking users to spend valuable time trying…
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