The most important, and so far most neglected, bit of information about these changes for MOST Facebook Page managers is the first sentence of the last paragraph.
It’s not all about removing the links that appear at the end of your Post.
If you still have shortened links in your post, and your headlines are clear (ie. not sensationally mysterious) then you are NOT considered ‘clickbait’.
If you are monitoring your Facebook Page insights, you will already know if your Posts are successful this way.
Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.
“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.
However, when we asked people in an initial survey…
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